Grand Design Launches New Consumer Merchandise Platform

Grand Design Launches New Consumer Merchandise Platform

Press Release Body

Grand Design Recreational Vehicle Company is proud to offer its customers and dealers a new and enhanced e-commerce shopping experience. Developed on Adobe Commerce (Magento) customers shopping for Grand Design RV merchandise now experience an end-to-end personalized B2C and B2B experience.


Owners, family members and friends can now register to create a Grand Design account through single sign-on to save their product wish lists, allow remote shopping assistance, view their orders, and securely store their payment information.


“We are constantly looking for ways to give our customers the very best experience when working with Grand Design. Whether it’s finding a new home on the road, engaging with our customer service team, or offering an upgraded merchandise experience,” said Don Clark, President and CEO of Grand Design. “Investing in all aspects of their outdoor journey is how we continue to strive for ‘Customers for Life.’”


Providing owners with a personalized, comprehensive shopping experience was a top priority when evaluating which development platform to work with to enrich the Grand Design customer journey.


“We are thrilled to provide our customers with an easier, more mobile-friendly platform to purchase their favorite Grand Design apparel, outdoor equipment, games, pet accessories and more,” said Natalie Martin, Director of Marketing for Grand Design. “The enhancements that have been developed greatly improve our customer’s shopping experience and offer an opportunity to engage in Grand Design’s unmatched commitment to service.”


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About Grand Design RV

Grand Design RV®, headquartered in Middlebury, Indiana, manufactures the market-leading Reflection® Fifth Wheel and Travel Trailer, flagship Solitude® Extended Stay Fifth Wheel, luxury Momentum® Toy Hauler, lightweight Imagine® Travel Trailer, and introductory level Transcend Travel Trailer product lines. Since its founding in 2012, Grand Design RV has become one of the fastest-growing RV companies in history and rated among the highest quality RV manufacturers. Grand Design RV is a wholly-owned subsidiary of Winnebago Industries (NYSE: WGO), a 65-year old manufacturer of outdoor lifestyle products.